If you recently hired a graphic designer or is thinking about it and want to know how to work with them to get the most of the service, this is the article for you.
To make the process easier for you and your graphic designer, come in with a visual vision first so you can help lead the designer in the right direction. Most of the time, they will ask questions about what you want visually communicated so that there won’t be too many redos. But at the end of the day, they are not mind readers.
So before you go talk to your graphic designer, make sure you have come up with ideas yourself. It doesn’t have to be visuals, it could just be “Bold and playful”. Knowing what you MAY want in advance will help you save time and money.
When you hire a designer, keep in mind that they are an expert in that area. You are paying them to do the job for you because you either don’t have the time to or you just don’t have the skillset to. If the designer makes certain choices that you don’t find effective, let the designer know so you guys can work through it instead of micromanaging and enforcing a design choice when you are not the expert.
Even though you are paying someone else to do the job for you, make sure that you are being updated on what’s being made. Especially the details like language usage, terminologies that are specific to your industry, company information, etc. Most of the time, the graphic designer isn’t an expert on what you sell or the industry that you are in. Helping them give you the best results will be your key to success.
It is important to pay your graphic designers, especially in a timely manner. Just like with any relationship, you always want to keep a good one with your graphic designer. Especially ones that bring your vision to life. People like that are difficult to find and who knows, your competitors might just grab them up!
Graphic designers are there to provide their expertise and to bring your vision to life. It’s always a collaborative work, save time and money by letting them take the wheel and most importantly, pay your graphic designers. They are providing their expertise and services too just like anyone else.
Looking for a freelance graphic designer to spice up your branding, for merchandise designs, packaging design works, etc, feel free to contact me anytime to help your BUSINESS become even more successful!